Gov Palin and Her Resignation Speech.What We Have There Is A Failure To Communicate To America Why She’s Special and But Even More So Why The Media Doesnt Understand Political Brands.

July 4, 2009

The Centrist is reading the analysis, commentary, speculation, invectives and anonymous grenade tossing from the media and party pundits of all spectrums about the resignation of Sarah Palin as the Governor of Alaska. The Centrist believes that Gov. Palin should have conducted her resignation presser much in the same manner that she introduced herself to us on a national stage. Gov. Palin, here is a newsflash from the Centrist. You should have used these same words to remind of us of your own personal independence on the day before the country’s national day of independence.

But instead, your disjointed resignation speech will join the pantheon of the ‘what was that about’ communiques that is right up their with a Mark Sanford explaination during his ‘Dont Cry For Me GOP’ tour. Furthermore your challenge to the media at the GOP national convention coupled with your rambling resignation speech only gives the media more ammunition fodder to pummel and discredit you as a political non gratis. Its a modern day version of ‘What We Have Here…..’. by the media towards you.

There was a very telling Op-Ed by Thomas DeFrank in which anonymous (no balls) leaders of the Republican Party continued their grenade throwing at you with comments like:

She proved she couldn’t play in the big leagues last fall and now she’s proven it again," one of the party’s most prominent kingmakers said. "If you can’t even handle a governorship, there’s no way you can handle the White House.

"She couldn’t win – but now she can’t even run," added the official, who once was among her most fervent boosters.

I surmise that these are the same ‘kingmakers’, ‘leaders’ and ‘fervent boosters’ that are so prolific in their skills that President Obama sits in the White House and Congress will technically have a filibuster proof majority. I have a request as an American for these ‘GOP Kingmakers’. Please resign. You are not doing the country any benefit and your actions are divisive and your strategy for getting back our nation is indecisive. At this point the guy that sells the GOP crying towel is more convincing that someone who doesnt use their name when saying

‘If you aspire to the highest office in the land, then suddenly think your lieutenant governor can do a better job – not exactly a profile in courage," one party pro told the Daily News’.

So anonymous GOP leaders, take a lesson from this pitchman who does use his name and can sell a ‘brand’ convincingly. Buy a ‘Shame-Now’ towel for yourself for the treatment of the next best selling brand for mainstream America – Sarah Palin.

To the media who will continue to discredit Sarah Palin I would offer up some closing words for this post. Please continue to offer up the type of journalism that your base of readers want. Its all about brand. Your ‘brand’ of journalism using anonymous sources caters to your readers and brings in cash for your existence as an entity of the media. Please stay true to your brand and mission of catering to your loyal readers because that is why they follow, support and buy your message even if its one of hate towards another fellow American. But please be reminded that Sarah Palin is now has the independence to give her brand to voters and raise prolific amounts of cash for causes she believes in as an American. The ability to raise cash, enlarge her base of support in the lower 48 states and get her message out to a larger audience is what winning campaigns is all about. Its brand, brand, brand that Americans want to vote for and believe in.

For Sarah Palin I offer up some excellent reading while your are in post-resignation mode. Its a very inspirational piece entitled ‘the Brand Called Obama’. by Ellen McGirt Of Fast Company. (here)

"The fact that Obama has taken what we thought we knew about politics and turned it into a different game for a different generation is no longer news. What has hardly been examined is the degree to which his success indicates a seismic shift on the business horizon as well. Politics, after all, is about marketing — about projecting and selling an image, stoking aspirations, moving people to identify, evangelize, and consume. The promotion of the brand called Obama is a case study of where the American marketplace — and, potentially, the global one — is moving. His openness to the way consumers today communicate with one another, his recognition of their desire for authentic "products," and his understanding of the need for a new global image — all are valuable signals for marketers everywhere.

"Barack Obama is three things you want in a brand," says Keith Reinhard, chairman emeritus of DDB Worldwide. "New, different, and attractive. That’s as good as it gets." Obama has his greatest strength among the young, roughly 18 to 29 years old, that advertisers covet, the cohort known as millennials — who will outnumber the baby boomers by 2010. They are black, white, yellow, and various shades of brown, but what they share — new media, online social networks, a distaste for top-down sales pitches — connects them more than traditional barriers, such as ethnicity, divide them.

"Barack Obama is three things you want in a brand: New, different, and attractive. That’s as good as it gets."
– Keith Reinhard, DDB Worldwide

End Story….

To Sarah Palin and family, God Bless and thank you. Nothing but happy trails in your future endevors.

To anonymous grenade throwers of any media outlet or political party - frag off!

Story

Via NY DailyNews.com

Thomas DeFrank

Sarah Palin’s bizarre bailout dooms her chances of ever being President, Republican mandarins said Friday – but she was already finished.

The Alaska governor’s disastrous star turn as John McCain‘s running mate, followed by her lurching, controversial encore on the national scene, had already sealed her fate – except, perhaps, with the GOP‘s most far-right wing.

Still, the experts were unanimously stunned to hear her walk off the job with 16 months left in her term – shrinking her résumé even more and surrendering the best platform she has beyond her double-edged celebrity status.

"If you aspire to the highest office in the land, then suddenly think your lieutenant governor can do a better job – not exactly a profile in courage," one party pro told the Daily News.

Few GOP insiders were surprised Palin decided against running for reelection. The Alaska statehouse is too isolated a locale for any politician aspiring to high national office, they said.

"You need to be in the Lower 48 to be credible politically," a senior adviser to several Republican Presidents noted.

But quitting mid-term with a rambling rant is not the way to get there.

"She proved she couldn’t play in the big leagues last fall and now she’s proven it again," one of the party’s most prominent kingmakers said. "If you can’t even handle a governorship, there’s no way you can handle the White House.

"She couldn’t win – but now she can’t even run," added the official, who once was among her most fervent boosters.

"She has an incredibly thin résumé, a serious lack of gravitas, no coherent philosophy and the people around her are amateurs," another top Republican pol