Reading the feedback from the political pundits of Michigan on Gubernatoral candidate’s ad from Rick Snyder called ‘One Tough Nerd’ that ran on Superbowl Sunday’ One of the pundits states that Snyder may be appealing his message to independents:
"Snyder will try to lure independents, who may have recently left the Republican Party" (Source:Detnews)
This Centrist believes that to date none of the the other candidates has made an appeal to the thousands of college degree residents and professionals who continue to leave the state at a staggering rate. In an earlier post this Centrist penned on a report in the Detroit News which showed the staggering population loss from Michigan. Amongst that loss was an unbelievable number of degreed professionals who had lost their jobs or lost their hope in the ability of Michigan to diversify and create jobs for them.
For those degreed professionals of Michigan who consider themselves A Nerd may Rick Snyder as Gov would give them reason to stay. Centrist will say this about the other candidates. None of them has held leadership jobs in the private sector that has created jobs for Nerds. Its that simple.
Via Detnews
February 9, 2010
Ann Arbor venture capitalist Rick Snyder’s "one tough nerd" gubernatorial ad first aired during the Super Bowl will be a "common thread" message throughout an unorthodox Republican campaign that will try to woo independent voters, the candidate’s chief strategist said Monday.
The "nerd" line in the 60-second spot that cost more than $1 million was meant to be humorous and self-deprecating, but also impart the idea Snyder is brainy and hard-working, strategist John Weaver said in a conference call with reporters.
"The No. 1 issue in Michigan is job creation," Weaver said. "It will take a very smart guy, a very tough guy to change the way things work there.
Tom Shields, a Republican consultant based in Lansing, said he’s not sure the nerd theme will work.
"Rick Snyder has a great story to tell and I don’t think that ad tells it," Shields said. " ’Nerd’ is for some people a negative term… Snyder is going to have to fill in the blanks to convince people they want a nerd as governor."
Stu Sandler, manager of Attorney General Mike Cox’s gubernatorial campaign, said the ad is prompting chatter. He added: "What they’re trying to do is switch the focus" because polling shows Snyder in the 3-5 percent range of support among expected voters. "They’re trying to buy some of their own momentum."
Weaver said Snyder’s approach is intended to appeal to a general audience, not just narrow conservative interests that might be traditionally expected to vote in a GOP primary. Snyder will try to lure independents, who may have recently left the Republican Party, to vote in the primary, he said.
Other Republican candidates are Oakland County Sheriff Mike Bouchard, state Sen. Tom George of Kalamazoo and U.S. Rep. Pete Hoekstra of Holland.
On the Democratic side, state Rep. Alma Wheeler Smith and Lansing Mayor Virg Bernero are candidates, while House Speaker Andy Dillon of Redford Township has formed an exploratory committee and Detroit businesswoman Denise Ilitch, ex-state Treasurer Bob Bowman and ex-Genesee County Treasurer Dan Kildee are considering bids.
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